Photoshop and how it is used in the industry

The following images are taken from a video of 6 hours of editing that is done on a photograph that will be used for advertisement in the fashion industry, I first attempted to upload the video but was unsuccessful, so I have chosen what I think are the four most drastic changes that happened during this unrealistic transformation.

Beauty may be in the eye of the beholder, but it can be digitally enhanced in myriad ways with the mere click of a mouse.

A new series of revealing time-lapse videos shows just how much happens to fashion photos, from their untouched beginning to their high-gloss, magazine-quality end.


After watching this 90 second time lapse video of a 6 hour photoshop touch up for advertisements I am in shock as to the extent of editing that actually goes into this type of work, as you can see the before and after picture are pretty much a different person after having their skin, hair, skin, lips, contrasts, shimmer, basically every aspect of the picture has been modified in some sort of way, it takes a lot of skill to be able to edit something at this level.